During yesterday’s iPhone6 and Apple Watch product launch, thousands of viewers were cut off from the live streaming video with no explanation. As I watched from my office in Boulder, Colorado, viewers from around the world tweeted their frustration and disbelief using hashtag #AppleLive.
How could the most technically creative and control-freak driven company in the world completely bork their video broadcast?
Steamingmedia.com EVP Dan Rayburn took a stab at identifying what caused the massive failure. His blog post “Inside Apple’s Live Event Stream Failure, And Why It Happened: It Wasn’t A Capacity Issue” generated a heated discussion in the comments.
Despite the conflicting hyptheses on why the live stream failed, all agree that Apple bears at least some of the responsibility by its insistence on having viewers only access the live video stream on Apple products. Apple put all of its eggs in its own basket. There was no Plan B.
And after a few minutes, there was only this:
As theories continued to pile up in the comments, Rayburn tweeted:
“Some IP network providers Akamai uses for overflow tell me traffic has jumped from 100Gbps to 350Gbps within 10 minutes. Akamai not prepared.”
Was is Amazon S3, Apple’s CDN or Akamai? We’ll probably never know for sure. But you can bet it won’t happen again.
At least not to Apple.